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Kampanja za društvene medije osvojila je PATA Gold Awards 2017

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Cox & Kings has won the prestigious Pacific Asia Travel Association (PATA) Gold Award for its “Forever Young” campaign in the Marketing Media – Social Media category. The award ceremony held at The Parisian Macao recognized 31 outstanding entries that were selected by an international panel of experts.

Peter Kerkar, Group CEO, Cox & Kings (C&K) said, “Social Media has the power to influence consumer choices. When an effective campaign like Forever Young translates into required awareness and action, it reflects our efforts in building innovative and impactful consumer engagement initiatives. The campaign has been highly successful in changing perceptions and positioning Thailand as a safe destination for solo women travelers.

He added, “We are extremely happy to know that the effectiveness of the campaign is recognized at such a prestigious platform among esteemed organizations.

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O autoru

Juergen T Steinmetz

Juergen Thomas Steinmetz kontinuirano je radio u turističkoj i turističkoj industriji od kada je bio tinejdžer u Njemačkoj (1977).
Osnovao je eTurboNews 1999. godine kao prvi internetski bilten za globalnu turističku turističku industriju.