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Poruka grenadskog ministra za turizam i civilno zrakoplovstvo

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It is my pleasure to address the nation on the occasion of World Tourism Day under the theme “Tourism and the Digital Transformation.” Over the past decade or so we have seen rapid increase in the use of technology in all areas of our lives. Technological advances have led to improvement in areas such as science, medicine, commerce and agriculture. Digital communications and social media have changed the availability and use of information and have served to connect the world in ways previously unseen – our world has become a “global village”. This use of technology and the digital transformation we are witnessing is also leaving its imprint on the tourism industry, a growing and dynamic industry on which, Grenada is highly dependent.

It is now not only possible but widely used, to book experiences without human contact through one’s computer or smartphone. In fact, you can experience a destination or product via virtual or augmented reality without even physically setting foot at the location. Additionally, some organizations are already considering the integration of Artificial Intelligence into their business models.

Digitalno transformirani turistički sektor može poboljšati poduzetništvo, osnažiti lokalne zajednice, promovirati učinkovito upravljanje resursima, kao i povećati tržišni udio i vidljivost bilo koje destinacije. Kao nacija, moramo bolje razumjeti rastuće ekonomske, društvene i ekološke utjecaje tehnologije i inovacija u turizmu ako želi lokalna industrija uživati ​​u održivom rastu. Zapravo, ne samo da moramo razumjeti, već moramo angažirati upotrebu svih dostupnih tehnologija za promicanje našeg turizma, održavanje i poboljšanje naših održivih praksi i osiguravanje da industrija dugoročno donosi dobrobiti svim našim ljudima.

Vjerujem da postoje inovativne ideje upravo ovdje, u Čistoj Grenadi, Carriacouu i Petite Martiniqueu, koje mogu revolucionirati način na koji naši građani i posjetitelji doživljavaju sve što ova destinacija može ponuditi. Potičem građane da daju svoj glas ovim idejama. Također želim potaknuti turistička poduzeća da osiguraju da budu u toku s korištenjem digitalne transformacije kako bi ostala konkurentna. Na marketinškoj razini odredišta, moje će ministarstvo, zajedno s turističkom agencijom Grenade, i dalje voditi naplatu u daljnjem iskorištavanju mogućnosti koje pružaju digitalne platforme i tehnologija kako bi se osiguralo da svijet otkrije, istraži i podijeli Čistu Grenadu, začin Kariba.

As citizens, we also have a number of digital social media platforms at our fingertips, including Facebook and Instagram which we know so well. I urge you to use them to share positive experiences about our country with the world, encouraging all to #FollowGrenada. We must pay attention to what we share, knowing that we are sending messages to the world and we need only our best to be seen and experienced. In Grenada, the Tourism industry provides direct and indirect employment for approx. 11,000 people and visitor spend pumps millions into our local economy.

Radimo zajedno kako bismo osigurali da se ove blagodati nastave za buduće generacije.