LONDON, England – With one million more Brits traveling this year, but spending 4% less on average (1,920 per household pounds Sterling)*, it is expected that more holidaymakers look closer to home when planning their travels. Several bank holidays, the Diamond Jubilee and the Olympics present a great opportunity to celebrate Britishness and explore the UK – a lot of which still hasn’t been seen by many. In fact, one in four Brits haven’t been to Wales or Scotland (24% and 28% respectively), according to the latest survey.
When planning a holiday, Brits often turn to destinations abroad not realising what the UK has to offer. The survey found that Scots have traveled the most, with each person on average visiting 2.02 other countries within the UK. On the opposite side of the spectrum are the English, visiting an average 1.69 countries outside England. In fact, sometimes Brits know foreign destinations better than their own country. For example, Londoners know Paris better than Wales (71% of Londoners have been to Paris, 69% have been to Wales).
“UK is offering some great deals this year and not just in London where additional capacity has been added in anticipation of the Olympics, so residents have little excuse to not visit some of the country’s most famous landmarks,” said Fulvia Montresor, senior director at Hotwire.com. “With secret hotels rising in popularity, Brits can now save up to 50% off the lowest published room rates across the country making any trip to the UK’s world-famous sites quite affordable.”
When we do travel in the UK, what tourist attractions do we like the most? It turns out a third of Brits have visited the Tower of London and half have set foot in the British Museum and St Paul’s Cathedral. Stonehenge and Edinburgh Castle are also very popular destinations outside of the capital. Still, many locals have plenty of attractions they need to visit.
Most popular attractions in the UK (as voted by Brits, not foreign tourists) – (percentage reflects how many Brits have ever visited a particular attraction)
1) Tower of London – 64%
2) British Museum – 56%
3) St Paul’s Cathedral – 49%
4) Houses of Parliament – 48%
5) Stonehenge – 46%
6) Edinburgh Castle – 42%