At the official launch of the new look for www.indonesia.travel on Thursday, 20.12.2012, netizens and communities expressed their praise of the new look of Indonesia’s official tourism website.
Detik.com reported that information in indonesia.travel has become more complete, its appearance neater and more attractive, altogether more comprehensive in promoting the many and diverse destinations of Indonesia. It has a modern feel, dominated by brighter colors, while the layout of its pages is like in a magazine, greatly facilitating the search for information on Indonesia’s tourism.
Director General for Tourism Development, Firmansyah Rahim, who officiated at the launch, told the press that a recent survey has shown that today, social media and the Internet exert a wider influence on tourism decisions compared to newspapers, magazines, or even television. For this reason, an attractive and effective website, covering Indonesia’s large and varied tourist destinations will attract and facilitate more visitors to travel and enjoy Indonesia.
Ratna Suranti, Deputy Director for Electronic and Digital Communications Media of the Directorate General for Tourism Marketing, explained that www.indonesia.travel today contains a wealth of articles on destinations, activities, events, and news on Indonesian tourism. Travelers can also directly access hotels, travel agents, and restaurants to souvenir shops in the intended destination, so that they can book rooms or package tours directly to local and even remote locations.
According to web statistics, last year in 2011, www.indonesia.travel was seriously browsed by 4,700 persons per day, while in 2012, this number increased significantly to 6,000 each day, where each visitor read between 3-4 pages for around 4 minutes, said Ratna Suranti.
At the present moment, the web is covered mainly in two languages, namely bahasa Indonesia aimed at the Indonesian market, and English for the international market; both are market oriented. Next year in 2013, the Ministry aims to start a third main language, namely Mandarin, to cater to the large Chinese market in China and Southeast Asia. We also plan to add virtual 360-degree photographs to complete the information of the destinations, said Ratna.
On their part, communities like traveltroopers, kaskus, keluarumah, liburanlokal, and forum komunikasi in their testimonials found www.indonesia.travel now very helpful and reliable in the information provided, and it will also help foreign travelers to find their way in the destinations.
Most, however, reminded the Ministry that as travelers today do not carry their laptop, but the new smaller and easier mobile gadgets, they request that the information can also be easily accessed on smartphones. They also said asked for more detailed information on transportation, and more photographs. In this context, communities will be very happy to contribute photos, as well as information and articles to the website.
Many communities said: “We are proud of this website on Indonesia,” it is attractive, more interactive, and inspires travel communities to join, write, and travel for the world to see more of Wonderful Indonesia.”
The event was closed with a communal session learning to play the “angklung” bamboo musical instrument brought by the Saung Angklung Udjo of West Java, promoting participation, togetherness, and unity among the audience.
The angklung is recognized by UNESCO World Heritage.