The World Travel & Tourism Council (WTTC) has invited nSight, the largest aggregator of live global travel intent data, to join its exclusive group of Knowledge Partners to help extend research on the economic and social contribution of Travel & Tourism worldwide. Conducting research to understand the value of Travel & Tourism to world economies, WTTC invites selected global research organizations and academic institutions to join its exclusive group of Knowledge Partners who are leaders in their field of research and are known and respected for providing robust research and thought leadership across the world.
Aggregating 25 billion global travel searches and bookings from 5,000 online travel websites, nSight’s decision platform and data products help travel companies of all sizes make better, more informed decisions on all aspects of their business, market smarter and establish more profitable operations.
As a Knowledge Partner, nSight will provide global search and booking data for WTTC reports as well as support ongoing initiatives in association with WTTC’s work with the world’s leading Travel & Tourism brands, leading journalists, renowned experts and government officials.
“As the forum for business leaders in the Travel & Tourism industry, WTTC is pleased to recognize nSight as a Knowledge Partner and to add its global search and booking data to the research function for which WTTC is rightly renowned,” said David Scowsill, President & CEO of WTTC. “For more than 20 years, WTTC has provided independent data of the highest quality about the Travel & Tourism industry to governments and wider society around the world; our partnership with nSight will enable us to enhance that offering and our reputation as the authority on world Travel & Tourism.”
Approximately 87% of consumers around the world research and book their air, hotel, rental car and tours and activities on one or more of the thousands of online travel websites. This represents travel intent beyond basic queries on search engines such as Google or activity on the Global Distribution System. Prior to nSight, the travel industry did not have an aggregated view of consumer behavior and travel intent across this very fragmented array of websites.
“WTTC is the primary organization that top chief executives from around the world go to for a global perspective on the health of the travel industry,” said Jami Timmons, President and Chief Product Officer of nSight. “We’re excited to be part of their prestigious Knowledge Partners group and look forward to becoming active participants in WTTC initiatives, working with them to inform the world’s leading Travel & Tourism brands on the application of predictive travel intent.”
Through advanced analytics, nSight enhances consumer search and booking data with offline demographic and psychographics along with web behavioral data. This provides a view of what the consumer looks like behind every search and booking, benchmarked into 10 unique persona categories. Using this simplified view of online travel, users leverage nSight travel intelligence for a range of activities from long-term planning to on-the-fly media placements.