TORONTO and NEW YORK (July 31, 2008) – Toronto-based GuestLogix Inc. (“GuestLogix” or the “Company”) today announced plans to launch an on-board Broadway ticketing service on flights to the New York City area. The GuestLogix plan includes a multi-year agreement with Broadway Inbound, a division of Shubert Ticketing, dedicated to wholesale theater ticket distribution to the travel industry. Shubert Ticketing is part of The Shubert Organization, Broadway’s leading theater owner and provider of ticketing services throughout the US. The companies expect this first-of-its-kind ticketing service to go live on-board a major North American airline by late summer 2008.
David Andrews, senior vice president, Shubert Ticketing, said, “We are pleased to be working with GuestLogix to drive this evolution in Broadway theater ticket retailing. As tourists account for approximately US$600 million in annual Broadway ticket sales, it is key for us to make it extremely convenient for travelers to secure seats to our popular shows. We look forward to working with GuestLogix to eventually expand this program to serve venues in Las Vegas, Los Angeles and Chicago.”
The In-Flight Box Office(TM) service will be offered through GuestLogix’ Mobile Virtual StoreTM, the airline industry’s most popular on-board retail solution. Airline flight attendants equipped with GuestLogix’ proprietary wireless devices will complete ticket sales and print vouchers to be redeemed for seat assignments at Broadway theater box offices. GuestLogix and each airline will earn fees from on-board ticket sales.
“Partnering with Broadway veteran Shubert to expand our in-flight merchandising program to include theater tickets presents a significant growth opportunity for GuestLogix,” said Tom Douramakos, president and CEO, GuestLogix. “North American airlines currently generate less than a dollar in on-board sales per passenger trip. However, with an average transaction price of over US$200, selling Broadway tickets provides additional ancillary revenue streams and significantly increases revenue per passenger trip. By offering new products such as this on board, operators can improve passengers’ travel experience, while offsetting rising operating costs and strengthening their bottom line – a value proposition which we believe should prove very attractive to any airline operator flying into the New York City area or other US cities where Shubert provides distribution services.”
GuestLogix, in conjunction with Shubert’s wholesale ticketing platform, Broadway Inbound, will market and merchandise the theater tickets available for sale on-board. Tickets for shows that will be available for sale through the in-flight service may include, but will not be limited to, Chicago, Mamma Mia!, Spamalot and The Phantom of the Opera.