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Istraživanje o muslimanskim putnicima: 35,000 XNUMX odgovora

omar-ahmed-ceo-društvena zemlja
omar-ahmed-ceo-društvena zemlja

Nemuslimanske zemlje, posebno one u zapadnom svijetu, mogu učiniti više ako žele privući sve veći broj globalnih muslimanskih putnika, prema novom istraživanju halal turizma, koje je stvoreno da se podudara s Arapskim tržištem putovanja 2018, koje se održava u Dubaiju od 22. do 25. travnja.

Ukupno je 35,000 muslimanskih putnika sudjelovalo u istraživanju koje je organizirala Sociable Earth, organizacija koja pruža praktične informacije o putovanjima muslimanskim putnicima, koja putem udružene tvrtke Hadith of the Day ima pristup preko 15 milijuna sljedbenika na društvenim mrežama.

Komentirajući, rekao je Omar Ahmed, osnivač i izvršni direktor tvrtke Sociable Earth; „Smatrali smo da postoji velika potreba za razumijevanjem muslimanskih putnika i drago nam je objaviti da smo stvorili najveće istraživanje koje je ikad provedeno za muslimanske putnike.

“Over 35,000 people participated in this survey which gained us immense insight into the travel market. Certainly, the halal travel market has graduated from its niche status to become an industry-shaping force, in its own right.”

According to the survey, respondents said non-Muslim countries should increase their variety of halal food in the hotel (61.3%), list nearby mosques (61.1%) and halal restaurants (55.2%) and offer private pool villas (14%) to attract more Muslim guests.

The key findings of the study will be examined during the ATM’s Global Stage session entitled ‘Halal Travel Becomes Mainstream’, part of the Global Halal Tourism Summit. The panel session will explore how the non-Muslim travel industry is adapting to changing demands from the growing number of Muslim travellers.

Ahmedu će se na pozornici pridružiti Maggie Bootsman, menadžerica UAE za putničke savjetnike; Miguel Nieto-Sandoval, savjetnik za turizam, veleposlanstvo Španjolske - zaljevska regija; i Tamara Tawil, voditeljica tržišta, Ženevski turizam.

Tijekom nedavne posjetiteljske kampanje, Ženevska turistička zajednica angažirala je društvenu Zemlju kako bi stvorila novi halal odjeljak na njihovoj službenoj web stranici i zadužila ih za usmjeravanje prometa prema ovom novom dijelu koji je naglasio halal prijateljstvo Ženeve.

“Our target was to reach 50,000 unique visitors to the site within six weeks from two of their prime target markets. We ended up getting them 70,000 visits in four weeks,” said Ahmed.

"Otada su nas kontaktirali brojni hotelijeri zemalja GCC-a koji su također izrazili interes za privlačenjem više muslimanskih posjetitelja iz cijelog svijeta", dodao je.

“As stakeholders across the tourism and hospitality industries now look to capitalise on this, they must understand the trends that define the sector and adapt accordingly. Flexible room configurations, appropriate leisure activities and dining options, can all help halal travellers feel more at home when exploring new, non-Muslim, destinations.”

The survey also found that with almost 30% of the vote, Dubai was the most aspirational holiday destination, followed by Turkey (16%), Maldives (12%), Malaysia (9%) and Mauritius (6%). Singapore, Australia, New Zealand and the UK each polled 5.6% with the US on 5.5%.

In another interesting response, that will no doubt interest marketing professionals, more than 78% of respondents in the survey select their holiday destination as a family, with only 1.5% leaving the decision solely to their children. Naming their number one priorities for a trip, access to halal food is the most important factor, scoring 39.5% of the vote and proximity to Masjids was also important, taking 32.8%, while 22% named family friendly activities.

Što se tiče prosječne potrošnje, 73% ispitanika troši 2,000 USD ili manje u odnosu na 18.2% putnika koji imaju proračun od 2,000 do 4,000 USD, dok samo 1.1% troši 10,000 USD ili više.

“These figures demonstrate a demand for family-focused, down-to-earth holidays, which offer value for money and essential home from home facilities. Across the Middle East we see these preferences catered for in hotels of all star ratings, however many international markets have only a small number of suitable properties. This presents many opportunities to develop bespoke accommodation and attractive options in line with local market needs,” said Ahmed.